About AplusR – Crafted With Purpose, Worn With Pride

Our Beginning

It started as a small idea: that beauty needn't be loud to be powerful. That silver, pure and unmarred, might have memory, and emotion, and quiet strength.

We are Rashmi and Amit Jain, the founders of AplusR. Established in Delhi — the city where the old and the new coexist at every step — our odyssey embarked from an incredible appreciation for craftsmanship. Growing up surrounded by artisans, Rashmi noticed the manner in which a piece of metal could be transformed into the sacred — not just with the designing, but with the patience and devotion it was showered with. Together, we wanted to preserve that and shape it for the world of the present day.

Our Philosophy

AplusR never was and never will be only a brand name. It begins with a promise: create silver jewelry that is intimate — not because it is flamboyant, but because it is genuine.

Each piece is conceptualized and produced in 92.5 sterling silver, individually hand-finished in small batches, and created to exude the beauty of daily days. Whether it’s a morning coffee pendant, an anniversary band for life’s mile markers, or a special gift, our jewelry is designed to accompany you — and mark your story.

Made in India, Worn Everywhere

Indian craftsmanship-inspired but ruled by world fashion, our jewelry combines elegance and minimalism. Each one embodies the character of the handmade craftsman along with a universal, contemporary appearance that isn't trendy.

✨ At AplusR, silver isn't just ornamentation. It’s your companion for the journey — classic, considerate, and yours alone.